Английский
Издательство
ISBN
978-5-00172-375-2
В наличии
-20%
878 ₽
1 098 ₽
Описание
The textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian
business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
Характеристики
Основные
- Дата выпуска 2023
- Количество страниц 278
- Артикул 146685
Дополнительные
- Размер (мм) 207x135x20
- Цвет Фиолетовый
- Тип бумаги Офсетная бумага
- Вес (г) 376
- Тип переплёта 7Б - твердая (плотная бумага или картон)
Об ошибках и неточностях в описании товара Public Relations in modern international business. A textbook за авторством Menshikov Pyotr Vitalievich, Ivushkina Tatiana Aleksandrovna Вы можете сообщить нам по почте shop@deltabook.ru